Top 17 independent fashion brands to support in the UKSupporting your local indies has never been more essential. Our beloved home brands have been struggling to keep their businesses alive…Feb 16, 2021Feb 16, 2021
Top 10 reasons to support you local independentsAccording to a study, 50% of people who searched for a store or business visited them within 24 hours and 60% of searchers said they make…Feb 15, 2021Feb 15, 2021
This platform empowers independent fashion businesses and the people who love themHigh streets are the beating heart of our cities. The beautiful shops and colorful decorations are making our concrete towns more vibrant…Feb 15, 2021Feb 15, 2021
Where does Japanese street wear takes its inspiration? TOKKOU tells their storyChiikimittyaku LLC (t/aTOKKOU) is a contemporary Japanese fashion house brand based in London with traditional Japanese roots at its core…Jan 21, 2021Jan 21, 2021
Can sustainability be sexy?Long answer, short: YES! Christina Leonor was founded in Milan, Italy by Swedish native, Christina Ellinor Lindstrom.Jan 11, 2021Jan 11, 2021
What is Production Handweaving? ZENWA shows us the processUsing this authentic, traditionally hand-made fabric, ZENWΛ is bringing back the valuable Indonesian culture and making it accessible for…Jan 11, 2021Jan 11, 2021
Making a career switch: From Marketing to your Own Sustainable BrandHave you heard that changing careers is the new normal? Many people argue that the era of specialisation is over. Having a broad range of…Dec 10, 2020Dec 10, 2020
Why empowering women matters?Women empowerment is not a new term, yet we still hear it to this day, signifying that it’s still an ongoing issue. Those that believe…Dec 10, 2020Dec 10, 2020
The art of shopping small: Support independent fashion businessesNowadays, the number of shopping malls is increased across the globe and acts like an enemy to small-family businesses. Even if small…Nov 13, 2020Nov 13, 2020
Pastel Autumn Scheme: How to wear pastel in autumn?Keep your autumn wardrobe stylish, yet minimal with pastel colours and soft fabrics. Musa has done the curation for you! Browse through…Oct 27, 2020Oct 27, 2020
Recycling vs Upcycling: What is the difference?Consumers are regarded as the main culprit for throwing away their used clothing as only 15% of consumer-used clothing is recycled…Oct 22, 2020Oct 22, 2020
How to *break up* with your clothes?Have you finally got round to doing a wardrobe reorganize? (If you missed our previous article, you can read it here.) Even if you haven´t…Oct 21, 2020Oct 21, 2020
How to declutter your wardrobe? The only 1 tip you need for organising your clothesOverwhelmed, lost, stuck? How many times have you felt like your wardrobe is overwhelming you? How many times have your looked for that…Oct 21, 2020Oct 21, 2020
How to create your own vintage wardrobe without buying vintage clothes? + examplesSo many old clothes, so many memories and so many options on what to do with them. A sustainable alternative could be creating your very…Oct 21, 2020Oct 21, 2020
4 Designer Masks that will complement your look in 2020Masks have been the must component to every outfit this year. Masks are obligatory to wear in many countries and have proven benefits for…Oct 5, 2020Oct 5, 2020
The surprisingly affordable sustainable fashion brand that just launched in the UK and on MusaShopping sustainably has been a topic our society has been discussing for a while now. But after COVID-19, sustainable shopping emerged as…Oct 5, 2020Oct 5, 2020
Opinion: There is more to fashion than people realizeUnfortunately, Fashion is a topic that divides. Maybe not as much as politics over dinner, but it certainly pushes people into two camps…Oct 5, 2020Oct 5, 2020
What are my clothes made of? Synthetic fabrics (Part 2)Walk into your local store today, and you will find stylish clothes made out of a variety of fabrics. While natural fabrics like linen…Oct 3, 2020Oct 3, 2020
What are my clothes made of? Natural fabrics (Part 1)Walk into your local store today, and you will find stylish clothes made out of a variety of fabrics. While natural fabrics like linen…Oct 2, 2020Oct 2, 2020
How to find your personal style?Establishing a personal style goes beyond knowing what outfits define your personality; it’s a long and exciting journey into the self…Oct 2, 2020Oct 2, 2020