The art of shopping small: Support independent fashion businesses

Fashion Musa
3 min readNov 13, 2020
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Nowadays, the number of shopping malls is increased across the globe and acts like an enemy to small-family businesses. Even if small businesses are struggling, there are still more than 125 million small and midsize businesses worldwide.

These small businesses operate in vastly different ways to the big brand names you see advertised. Small businesses…

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Fashion Musa

Musa is the home to 100+ independent brands, boutiques and designers from 30 countries. We nurture unique fashion that cannot be found in the local mall.